Social networks (Facebook and Instagram) are a treasure if you know how to use them to attract qualified leads. Forget about just publishing your listings.
THE HOOK (LEAD MAGNET)
It offers something of value in exchange for the user’s email. It can be a “Free Guide: Value your Property in 24 Hours” or a “Quarterly Price Report in Your City”.
PRECISE SEGMENTATION
Create ads that are specifically aimed at people who match your ideal client (Eg: Investors between 35-55 years old with high incomes, interested in luxury properties).



