Your potential customers should feel that they know you before calling you. Your brand is what people say about you when you’re not in the room.
CONSISTENT VOICE
Your tone should be the same in your blog, social networks and emails. Are you formal and expert? Or closer and more personal?
PROFESSIONAL DESIGN
Make sure that your website (such as that of FAE Consulting Group), your cards and your email signature use the same logo, colors and fonts. This projects confidence and stability.
